Mobile websites are playing a vital role in ensuring the success of a website. They are designed to deliver appropriate information to the prospective clients in a unique manner than the conventional website. The reason is that the mobile users will be able to interact with your site in a different way on their device when compared to the traditional browser. In order to have the largest impact, it is extremely crucial to give consideration to have a mobile optimized website. Your website can be either a separate HTML website or can be completely responsive.
You also have various types of websites to choose from and they include dynamic, responsive and separate HTML site. When it comes to responsive site, it adheres to the CSS and HTML on the browser but with media queries, it will be able to provide the same features on all devices regardless of the screen site. On the other hand, the dynamic websites makes use of a setup where the servers respond with different HTML but on the same URL based on the users requesting the page. The final option is to create an entirely different website which is modified in a way that it can serve only tablet and mobile users.
Here Are Some Of The Benefits Of Having Mobile Optimized Websites.
- Enhanced User Experience:
Just imaging if an individual sends a link of your website to his friend via email or text message and the person who receives the link will be seeing only the jumbled load of garbage on his mobile if your website is not mobile optimized. This will reduce the chances of the person to interact with your business. Unless the user feels easy to browse and use your website from their smart devices, they will not get inspired and may not even return to your website. According to a recent survey around 60% of mobile users have encountered such problems in the last year and stopped visiting those sites.
- Increased Visitor’s Attention On Your Site:
Businesses have only a limited span of time to capture the attention of the visitors. This amount of time is reduced to a great extent on mobile devices as most users browse the website on mobile only when they are out. That is why it is highly recommended for business to have a mobile friendly website that lets user to navigate the pages in the best possible manner. This will increase the chances of converting the visitors into prospective customers. Having a mobile friendly website increases the average time spent by a visitor on your site.
- Faster Website Loading:
Speed is extremely crucial as no one wants to wait for a longer time until your website gets loaded. The normal website will be very slow on the mobile device and fail to render the required speed, which in turn will worsen the scenarios. However, a mobile friendly website will get loaded quickly as the coding is structured in the way that it is in accordance with mobile device. The studies show that the users are not ready to wait more than 6 seconds for a website to get loaded.
- Better Mobile SEO:
When it comes to SEO, everyone has become a slave to Google. Even if we don’t want specific thing, we have established a mind set to do it if Google wants it. Google recommends businesses to build a responsive website or design a separate HTML website to serve the mobile users as this would increase the chance of websites to get higher ranks on Google Mobile Search. Today, a huge number of businesses have transfor