So you are determined now that you will establish yourself as a Social media professional. The reason behind this decision is that you found that your friends are doing really well in this field and earning pretty good. Be it any professional who so ever is having the knowledge of social media is considered demanding for the industry. You noticed that your friends salaries are rock climbing and with no single sign of downfall in the demand in recent time. We will request you to understand the fact that social media is no more an accessory which is attractive in your resume as now it is a necessity. You may find that there are quite a few friends like you who all are not social media savvy and still a marketing professional; people will look back at you with a raised eyebrow.
Below are most important skills for successful social media professional
Basics of Brand Management: To emerge as a successful social media professional, it is important for you that you get your marketing basics perfect. You can name it Digital or Social Media or something else, but at end, it is actually marketing communication which will get delivered to your customer. You are actually making an effort to communicate a brand message to people. Brand management basics, are important to taste success in social media field.
Analysis of Statistical data for Research: Social Media is not only some creative designs with some quirky writing but something beyond that. Social Media profession demands lots of reading, understanding concepts and trends, processing as well as analyzing of the statistical data about the market trends in the industry. You need to know what exactly is happening behind the screen and what exactly are the secrets for making the right tapping of the potential marketing channel for success in social media marketing business?
Strategic Planning & Management: Effective social media marketing is more about strategic management and planning. You need to make in depth plan and then develop some or almost all of the following:
- Strategy for the Content
- Strategy to outreach
- Strategy for publishing
- Strategy for making audience engagement
- Strategy for response management
- Continual optimization strategy
To make the Social Media efforts going on the right track and in an ongoing basis, you need to develop or either adopts simple systems for the same.
Recognition of Pattern: Based on the available data you need to make pattern recognition. Pattern Recognition is actually an art of separating stones from rice. You need to have the power to develop the ability for cutting through huge volume of data and then recognize useful patterns which data is correctly pointing. You need to detect the exact time when the audience gets active and engages maximum with the content you share on Social Media. You need to take the risk to test the timings at various gaps and then make the analysis to form a pattern and then come to a decision as what will the right time for publishing the content.
Aesthetic Visuals and graphics: You may be good at strategy making and planning but only planning, data crunching, strategy making and pattern recognition will not be able to save the social media strategy from getting doped if your are having poor aesthetics sense. Sharp aesthetic sense is a must for creating as well as compelling designs and making communication which will help you to resonate with the audience you want to target.
Copywriting: Exceptional copywriting skills are a necessity for a successful Social media professional. Being a professional, you need to have the talent to write powerful content. You need to decide as what will be the writing or messages on graphics, captions, and hash tags and at time of giving responses to the messages of the audiences. Take time out to nurture your copywriting skills as this is something which can make the brand’s Social Media communication stand visible and way apart from the clutters
The above are the selected and specific skills which are must to have in a successful social media professional. There are many other skills which you need to develop apart from the above six, but still if you can get a hold on the mentioned 6, and then chances of success will be high for you.