Google started its advanced “mobile-first” index which is about to change the face of the search engine ranking according to the Search Engine Results Pages (SERPs). Mobile-first index will optimize the website technology in high fashion.
Normally Google crawls all the site to add the page with the index. Google uses the Bot for surfing around the website and it follows the links on the page accordingly. Google would crawl the website as the desktop users in the olden times but now, Google can easily crawl the site as the mobile user. In fact it also has the distinction with big difference when compared to other older version. Website would be present completely different display for the mobile users when compared to the desktop users for starters. Of course, links will also appear in the desktop version at the website that does not appear on mobile version. Google bot could not easily follow the links that is not present there and it is a bad process. Your website would take the hit in SERPs as a result so that it would be quite easier for enjoying the ranking in the absolute manner.
For determining where your website should land on the results list, Google uses many number of ranking signals. You would be definitely be losing the rank, when the Bot finds out that the website is hostile for the mobile users or the site loads slowly. When you are performing the Search Engine Optimization (SEO) for site, then it is necessary to start the optimization for the Mobile audience and it acts as prime directive in the absolute way.
Want to know Why Google uses mobile-first index?
Google is switching to the highly advance mobile-first index. Everyone around the world is using the Smartphone and it is convenient for everyone to easily handle different task instantly with their Smartphone.
Many number of mobile users surpassed number of desktop users in the last decades and everyone is preferring to use the Smartphone. Google is quite late in the game and Google states that there are higher numbers of mobile searches compared to desktop searches. Therefore, bot should crawl pages same as that of the mobile user and it is quite an advantage.
Not having a mobile site?
When you are not having a responsive website, then you have to worry about what would happen to your website and you can rest easy if you have one. Googlebot will crawl desktop version site in the excellent manner and recently it also uses the mobile user agent so that the website could still be indexed.
Switching over to the responsive template is the free advice for everyone. We are living in the modern digital era and it is necessary to adapt to the mobile platform for improving the higher visibility in the most finest way.
Beginner’s Guide for launching Mobile SEO Campaign:
Expandable content:
Mobile SEO requires the high end content that is quite readable driven based on the user friendly result. Things have changed with the mobile first index so that it would be quite easier for getting the absolute manner. Gary Illyes states that content hidden in tabs along with the accordions have the same weight when compared to the content that are displayed in the page. Normally, Google has the expandable content making more sense based on the mobile platform based on the limited screen real estate. Google won’t punish webmasters who are taking advantage of highly advance design and features. Big win is that UX and SEO.
Mobile-first indexing change rankings:
With the changes in the advance technology of Google, it surely has the major impact on the rankings. Both Illyes and his cohort, Paul Haahr recently states that mobile-first indexing is not the result that changes the significant with major changes in rankings. Of course, if the website is not friendly then the mobile audience would not get more visibility of the content along with the ranking with the certain keywords.
When was Mobile First Indexing started?
Google already started to roll the mobile-first crawler but it would take months for implementing the process completely. Google did not give the specific date to make the project completed as Google is still testing its code based on many different strategies. Google did say that they are processing the searchers over time with gaining more confidence for the mobile user agent to build the confidence in the most absolute manner. With the advancement in the technology, mobile user agent could easily crawl with completing the process in the absolute manner.
How the mobile-first Google crawler is used?
You might wonder how each and every website works with the look for the Googlebot using the best mobile user agent. In fact, there is no need to speculate as you can easily head over to the Google Search Console that is also called as the Google Webmasters and then you can click on “crawl” option that is present in left-hand sidebar. Click on “Fetch as Google” In the menu that appears.
For getting the complete knowledge about Googlebot using mobile user agent then it is necessary to start the “mobile Smartphone” that is located at drop-down menu in “Fetch” button. Follow the above steps for the screen to appear and offer you the opportunity for making the Googlebot to crawl your site.
This Mobile-First Index is the best complete game-changer for the search engine optimization on-site. Now you can click the “Fetch and Render” button in the Tool bar and then it would show you the crawler will giving you the best idea about mobile-friendly site is.
Google is quite confident for making the best mobile-first results so that it would phase slowly in the desktop index. Google likes to move to only one index but there would be mobile index in near future. There is also further evidence that in the future that Smartphone brings everything possible making the best revolution.